Strategic Gamification Design for Leaders

How to lead, inspire and build organisations with gamification

Leaders are being bombarded from all areas of their organisation about using games, gamification and play to improve business outcomes. The opportunities are real, the need is compelling, but how do you develop a holistic and sustainable approach to this new strategic tool throughout the organisation?

We have developed a program designed specifically for leaders to build the 5 core capabilities required to implement a successful enterprise gamification strategy:

Objectivity.
There is a lot of information pushed out by different vendors, researchers and practitioners, therefore it is important to know how to filter professional and objective intelligence for your organisation.

Clarity.
It’s easy to get caught up in operational issues on specific technologies, game mechanics or player types and lose sight of the big picture – we have developed the world’s first detailed taxonomy to cut though that detail. What’s important is to learn how to use gamification to develop insight and clarity on the problem you are trying to solve and means by which to develop the most optimal solution.

Perspective.
Leaders need a broad perspective of the strategic issues involved with using gamification in the enterprise. We have developed a more reliable and innovative framework to help you ask the right questions of your staff, vendors and stakeholders, and to identify the limitations in project proposals.

Strategic.
It also gives you the ability to cut through the hype and get to the heart of the business challenge to craft the right solution. It is important to be able to make the distinction between transactional and transformational games and gamification.

Mindset.
Our program will provide a framework for a renewed ‘strategic design’ mindset on how to approach leadership, innovation and business transformation in the digital era by thinking differently about how to engage staff, customers and stakeholders.

Put your trust in a scientific approach

Through our own extensive proprietary research of over 300 examples of enterprise gamification, we have tracked where, how and why organisations are using games, gamification and play. We have also undertaken a deep survey of 30 leading global innovators in the field whose combined projects have affected over 11 million users world wide. We have also drawn from the best empirical research in design, human-computer interaction, psychology and strategic management to bring you a practical, engaging program designed to help you and your team find your best practice rather than present you with canned solutions.

A program designed for leaders

Our unique Strategic Gamification Design for Leaders program is designed to maximise learning for people with busy schedules. We start with a practical one-day workshop (or two half-day workshops) designed around four 90-minute learning sprints. Our key learning areas include the following Strategic Gamification Design Core Modules:

• Opportunities and implications of enterprise gamification
• Gamification across an enterprise – 17 key areas
• Transactional vs Transformational Gamification
• Strategic Design and collaborative design methodologies
• Value creation vs value destruction: Understanding unintended consequences
• Technology selection and integration
• Managing business transformation
• Connecting with stakeholders – winning hearts and minds with game design thinking
• Level up your action planning and project management
• Leadership, Innovation and ‘Thinking like a Game Designer”

We follow-up your workshop experience with 5 one-on-one semi-structured coaching sessions where we help you with your ongoing application of Strategic Gamification Design into your workplace or specific project. Not only do our coaching sessions optimise your experiential learning, they also help you to work through your own unique business challenges in a practical way.

What sort of outcomes can I expect?

Leaders need a broad perspective of the strategic issues involved with using gamification in the enterprise. This gives you a more reliable framework to ask the right questions of your staff, vendors and stakeholders, and to identify the limitations in project proposals. It also gives you the ability to cut through the hype and get to the heart of the business challenge to craft the right solution. You will also walk away with our practical tool kit that will help you with making ongoing strategic design decisions. Your key take-aways will be:

• Understanding of the five core capabilities of leading enterprise gamification decision making: Mindset, Perspective, Objectivity, Clarity and Strategic (MPOCS).
• Access to the most reliable independent research, use-cases, frameworks and resources in Strategic Gamification Design.
• Intelligence of how to integrate gamification in and enterprise digital strategy, IT and IS systems, and across organisational processes.

Most importantly, you will gain a renewed mindset on how to approach leadership, innovation and business transformation in the digital era by thinking differently about how to connect and engage with staff, customers and stakeholders.

Contact us for more information

To find out more about attending our program in your city, or if you would like to work with us as a Project Partner to deliver our unique program, please contact Marigo Raftopoulos at marigo@strategicinnovationlab.com. Alternatively, fill in the contact form below and we’ll get back to you as soon as we can.